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How to Add Product Analytics to Your App Without a Developer
Your AI coding assistant can detect your framework, install the SDK, configure your entry file, and verify the integration automatically.

What is brand ethos, and where does it live?
Walk into an Apple store with your eyes half-closed and you will still know which store you are in.

18 founder opportunities are open this week.
The first one closes June 12. Do not sleep on it.

Adtivity vs Amplitude (2026): Which One Is Actually Built for Founders?
Amplitude is the enterprise behavioral analytics default. Adtivity is the founder default. Here is who should use which.

Analytics Installed But Showing Zero Users? Here Are 7 Reasons Why
Seven reasons your analytics shows nobody at all, and how to fix each one fast.

PostHog Self-Hosting: The Real Setup Cost Nobody Tells You About
PostHog calls itself free to self-host. After 12 hours of Docker debugging, most founders have a different word for it.

Best Mixpanel Alternatives for Founders in 2026
Mixpanel is built for product teams with analysts. These are the tools actually made for founders doing it all themselves.

GA4 Not Showing Data? 5 Reasons Google Analytics 4 Goes Quiet
The exact fix for each one, in plain English.

The Best PostHog Alternative for Founders Who Don't Have a Data Team
PostHog is one of the most powerful analytics tools ever built — and one of the worst fits for most founders.

A new way to get your metrics.
Pulse Alerts fire when your numbers move. Share Cards let you post what moved.

Building in public outgrew screenshots!
Here is the thinking behind the Founder Wall, and what ships in a couple of weeks.

18 founder cheques are open right now.
Two of them close this week. We sorted by deadline.

We rebranded Adtivity in a week.
Here lies the reasons why you never let your CTO lead design.

Why We Killed Our Own Product in a Bear Market.
Marketing was the first thing cut. So we stopped building for marketers.
Products

How to Add Product Analytics to Your App Without a Developer
Your AI coding assistant can detect your framework, install the SDK, configure your entry file, and verify the integration automatically.
↗Adtivity vs Amplitude (2026): Which One Is Actually Built for Founders?
⌁Analytics Installed But Showing Zero Users? Here Are 7 Reasons Why
×PostHog Self-Hosting: The Real Setup Cost Nobody Tells You About
★Best Mixpanel Alternatives for Founders in 2026
Opportunities
Ideology
News
We demoed Adtivity to 150 founders at Startup Village 2.0.
Forty minutes on stage, eighty conversations after.
Bayo joined as our schema lead.
Adtivity x SuperTeam: a partnership for the next 100 founders.
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