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Revenue / MRR
MRR
$12,400
↑ 9.7% MoM
ARR
$148,800
↑ 9.7% run-rate
NRR
108%
↑ 3pp vs last qtr
Revenue Churn
2.1%
↓ 0.4pp vs last qtr
MRR WaterfallNew + Expansion − Churn = Net MRR
Starting MRR
$11,300
+
New MRR
+$1,840
+
Expansion
+$620
Churned
−$1,360
=
Net MRR
$12,400
New + Expansion − Churn = Net MRR · 30-day window
CAC by ChannelCost to acquire · last 30D
Organic Search
$0
Direct
$0
Referral
$34
Paid Search
$142
Social
$88
MRR Growthlast 6 months
Churned Users
3 churns this period · $327 MRR lost
UserPlanMRR lostLast active
usr_2r8g7Premium$14918 days ago
usr_9n2d4Hobby$2934 days ago
usr_5k1m2Premium$14941 days ago