Adtivity — The metrics layer for founders

New

Is the top of funnel working?

234

26.2%

Active

Are users finding value?

412

46.2%

Dormant

At-risk — win-back candidates

178

20.0%

Churned

Win-back Pulse Alert fires here

7.6%

Historical TrendEach lifecycle state · 90-day view

ActiveNewDormantChurned

Win-back Candidates

Dormant + Churned · send a re-engagement sequence

User	State	Last seen	Email
sarah.k@example.com	Dormant	18 days ago	sarah.k@example.com
marcus.t@example.com	Churned	34 days ago	marcus.t@example.com
priya.n@example.com	Dormant	21 days ago	priya.n@example.com
james.o@example.com	Churned	41 days ago	james.o@example.com
elena.v@example.com	Dormant	25 days ago	elena.v@example.com

Routes via Customer.io, Loops.so, or default email client if no tool connected

Lifecycle Chart