Business Overview
Revenue
MRR
$12,400
↑ 9.7% MoMARR
$148,800
↑ run-rateMoM Growth
9.7%
↑ 2.1ppChurn Rate
2.1%
↓ 0.4ppUser Engagement Analytics
Total Active Users
892
Weekly Active Users
283
Total Sessions
3,847
Avg Engagement Time
12m 24s
per sessionTime Range
Display Metrics
Daily Active UsersUnique active users per interval
Weekly Active Users7-day rolling unique users
User Cohort AnalysisNew · Returning · Resurrecting · Dormant
New UsersReturningResurrectingDormant
MRR WaterfallNew · Expansion · Churn → Net MRR
New
+$1,840
Expansion
+$620
Churned
−$1,360
Net MRR
$12,400
Lifecycle BreakdownNew · Active · Dormant · Churned
New
234Active
412Dormant
178Churned
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